Posted in Books, Leadership

“Upstream” The Quest To Solve Problems Before They Happen

Ever wondered why Superman is more popular than Batman?
It’s a fact that Superman was created first in 1938, where Batman came later on in 1939, but that’s besides the point!

Could it be because Superman is the one who saves the day in broad daylight & receive recognition & admiration by many people, whereas Batman lurks in the shadows & tries to prevent crime from ever happening in the first place in stealth mode?

Or is it our perception to call Superman to putout fires (Downstream thinking – Superman)?

Or is it our desperation that Batman has done his job watching over the city in case something happens (Upstream thinking – Batman)?

So what’s the difference between upstream & downstream thinking? Is one better than the other?

Downstream thinking deals with problems after they’ve occurred & the efforts are narrow, fast, and tangible.

Upstream thinking deals with problems before they occur & the efforts are broader, slower, and hazier (but when it works; it really works!)

So often in life, we get stuck in a cycle of response of putting out fires! We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems to occurs in the first place. Cops chase robbers, and doctors treat patients with chronic diseases, and call-center reps address customer complaints. But crime and chronic disease and customer complaints are preventable! So why do our efforts skew so heavily toward reaction rather than prevention?

Attributes of Downstream Thinking – Superman Approach

  • Reactive response
  • Easy to see
  • Easy to measure
  • Think in isolation

Attributes of Upstream Thinking – Batman Approach

  • Proactive response
  • Can’t see the impact
  • Required an understanding of the purpose
  • System thinking

There are 3 barriers to upstream thinking

1. Problem Blinders
(If we can’s see problems, we can’t solve them)

  • The belief that negative outcomes are inevitable
  • Accepting the status quo
  • Don’t question things
  • Focus on doing instead of asking

2. Lack of Ownership
(Take a step back to see the bigger picture)

  • It’s not my problem
  • Conflict of interest (personal interest over that of the organization)
  • Psychological standing on challenging the status quo
  • Complacency & being comfortable with things the way the are

3. Tunneling
(Stop & observe)

  • Little problems mask bigger ones
  • Revert to quick-fixes
  • Using scarce resources as an excuse
  • Stuck or falling in love with the cycle

Here are 7 questions that upstream visionary leaders should ask:

1. How to unite the right people?

  • Have a clear vision & articulated with a sense of purpose
  • Surround the problem
  • Identify clear roles & responsibilities
  • Meet the team briefly & periodically
  • Use a structured approach

2. How will the system change?

  • Systems are the source of information & should be questioned
  • Change/modify the environment to accommodate for productive change
  • Spark courage by tapping into feeling & emotions about the problem’s effects/impact
  • Empower & motivate people by aligning their goals with that of where the organization would like to be
  • Change takes time, so patience is required

3. Where to find the point of leverage?

  • Get closer to the source of the problem to identify where the money could be saved
  • Identify risks & opportunity factors
  • Perform a cost/benefit analysis
  • Take it step-by-step using a phased-based approach to integrate new strategies into the existing system
  • Accept failure as a learning process towards success (fail fast & early to learn how to develop & improve)

4. How to get early-warnings of the problems?

  • Evaluate the environment & deploy “sensors”
  • Look for predictors
  • Estimate the time required to act
  • Become aware of false positives to avoid derailing you from your tracks
  • Understand the consequences of your actions & implications

6. How to avoid doing harm?

  • See the whole system & look beyond the immediate
  • Partial & whole convergence is system/approach in gradual stages of adoption
  • Develop a feedback loop to improve the system & adopt to changes in the market
  • Develop a continuous-Improvment system & culture

7. Who will pay for what does not happen?

  • Pay money to make money, so align incentives with that of the organization
  • Identify the source of cost problems by assessing it from different prospective
  • Identify who can prevent the problem from reoccurring
  • Understand the proper way to incentivise
  • Incorporate small shift in the existing system to accommodate the required change in the system

There is a delicate balance between upstream & downstream approaches & both are needed!

If you want to be a strategic leader, ideally, you would want to put 30% of your efforts in downstream response & 70% in upstream prevention

Takeaways
To become a successful Upstream Leader, you must:

  1. Detect problems early by putting-out sensors
  2. Target leverage points in complex systems
  3. Find reliable ways to measure success (try to include financial metrics)
  4. Pioneer new ways of working together & integrate success between different departments
  5. Embed collective success for different departments by streamlining their efforts

Use Upstream & Upstream approaches to solving problems in combination!

BTW, the Superman & Batman analogy was not in the book 🤣🤣🤣. It was my twist on the story to make it easier for people to understand 😇.

Posted in Article, Books, Entrepreneurship, بالعربي

الطريقة الوحيدة للتسويق

 الطريقة الوحيدة لزيادة العملاء هوا التواجد على وسائط التواصل و عمل فيديوهات! كما ذكر احد الحسابات على تويتر لشخص يتحدث عن ريادة الأعمال … تفاجأت من كلامه في حصر التسويق في طريقة واحدة! خصوصاً انه متخصص 🙄!

قنوات التسويق الموجودة على الكرة الأرضية … ١٩ قناة…  فقط بتاتاً ألبتّه 🌚 نعم متأكد 😅! أو كما  ذكرها كتاب (Traction).

حيث ضرب العديد من الامثلة لكل قناة و كيف استطاعت الشركات المختلفة بتسخير قنوات مختلفة لتحقيق اهدافها. لنسرد هذه القنوات:

  1. التسويق التناقلي (Viral Marketing)
  2. العلاقات العامة (Public Relation)
  3. الغير تقليدي (Unconventional)
  4. تسويق محركات البحث (Search Engine Marketing)
  5. الاعلانات الرقمية (Social and Dsiplay Ads)
  6. الاعلانات التقليدية (Offline Ads)
  7. ادوات تحسين محركات البحث (Search Engines Optimization Tools)
  8. تسويق المحتوى (Content Marketing)
  9. التسويق بالبريد الالكتروني (Email Marketing)
  10. الهندسة كتسويق (Engineering as Marketing)
  11. استهداف المدونات (Trgeting Blogs)
  12. تطوير الاعمال (Business Development)
  13. المبيعات (Sales)
  14. البرامج التابعة (Affiliate Programs)
  15. المنصات الحالية (Existing Platforms)
  16. المعارض التجارية (Trade SHows)
  17. المحافل (Offline Events)
  18. المحاضرات (Speaking Engagements)
  19. بناء المجموعات الاجتماعية (Community Building)

بحسب شركتك ونشاطك تختلف القناة المناسبة لك. السؤال كيف اعرف المناسب لي؟! الجواب كما قال صاحبنا أعمل فيديو 😅!! لا بعيداً عن المزاح تعرف القنوات المناسبة بالتجربة، فالأموال المدفوعة في التسويق هي استثمار وليست مصاريف، وكما يقول هنري فورد

الذي يتوقف عن الإنفاق على الإعلان لتوفير المال كالذي يوقف الساعة لتوفير الوقت

هنري فورد

 بحساب العائد على الاستثمار تستطيع معرفة اذا القناة تعمل لصالحك أو لا. بمعنى أنه اذا دفعت ١٠٠٠ ريال في الاعلان وكان الاعائد ٤٠٠٠ آلاف في المبيعات فأنت على الطريق الصحيح. 

هل لك تجارب تسويقية؟ ماهي نصيحتك؟

Posted in Books

Quiet! A Book That Made Me Understand Myself

Living in world of noise, were the loudest is rightest and the more you talk, the more you are being believed. I didn’t find myself!  As an introvert, internally I always thought there is something wrong me 🥺. I questioned my preference of staying in solitude rather than meeting new people. Until I read this book Quiet by Susan Cain.

First, thing I’m not alone 😅. Second, is not wrong to feel like that, it’s a character 🎊! For example, the extrovert knows a lot of people in shallow relationships, while the introvert knows fewer people but with deeper more meaningful relationships.  From business perspective we’ll need the extrovert to get to customers and introvert to keep them.

It is important to comprehend that people are not products to be labeled. There is no pure introvert or extrovert, each one falls between these two ends. And it is not the only way to describe people behavior. It’s just a way to pinpoint a trait so we can study it more.

I strongly advise you to read or listen to the book if you are an introvert. You are not alone bro *hug*… no! no hugs just fest-bump 👊🏻. If you are an extrovert, read it as well, so you stop trying to fix you introverted-loved ones 💔, and understand them better ❤️. Fest-bump 👊🏻 … no? ok 🙄.

Posted in Books, Operations

A Book That Changed How I Look at Efficiency

The Goal became one of my favorite books. It discusses the concept of efficiency, productivity and introduces the concept of throughput in manufacturing environment through the introduction to the theory of constraints. And it demonstrates it in intriguing way, as it is written as a novel. I came to read this book as it is recommended by the author of my other favourite book the Phoenix Project.

It is an eye-opening as it encourages you to look at your company as a whole. What happens most of the time is that departments compete against each other, each trying to achieve their own efficiency, loosing sight of overall “throughput” of the company. To increase throughput you need to find out your bottlenecks (constraints) and eliminate them. Sounds nonsense right! Well! It took the auther a novel to explain, go read it 😅.

To tell the truth these business novels are starting to grow on me. What is your favor book?

Posted in Books, Project Management

The Phoenix Project

I stumbled upon this book by chance and man it become one of my favorite. It is a management book written as a novel. There is a charm to lessons when it is being told as a story! it sicks to the memory. What I mean is, you feel the stress and the agony of the protagonist when he is on the middle of a pickle at work, he has a new role, his company about to go bankrupt, and his wife is fighting with him at home.

The book talks about managing projects and operation in IT environment. It demonstrates the concept of DevOps which is a way to role out softwares based on agile methodology.

The thing I liked about the book is the holistic approach. It didn’t only speek of the knowledge and processes, but how you come about to implement them. It tell you how to diagnose the problem you have, how to work with people believing in their old ways and resistant to change, and how people disrupt your progress simply because they are connected to CEO.

I hope you enjoy it as I did listening to it.